To understand Betano’s positioning and opportunities within the online gambling industry, I conducted a competitive analysis of popular betting apps, including DraftKings, FanDuel, PokerStars, Bet365, and 888sport.
This analysis focused on key aspects of the registration process: ease of registration, verification speed, progress indicators, privacy transparency, and technical stability. By examining each competitor's approach, I identified industry-standard practices and features designed to reduce user drop-offs. This overview highlights both the strengths and limitations of Betano's registration experience compared to these industry leaders, identifying areas for differentiation and enhancement.