Introduction

Product Designer with 10+ years of experience, currently based in Lisbon (Portugal). My journey has taken me through many industries, such as AI, healthcare, and finance. Designing experiences for web and mobile, collaborating with teams of all sizes. From startups to global corporations.

Currently, I’m independently building Roopzy, a web and mobile app designed to streamline scheduling and availability management for service-based businesses.

My approach to design is rooted in curiosity and a deep commitment to diversity. I believe the best solutions come from exploring new ideas, always with a focus on creating accessible, inclusive and impactful experiences. My design philosophy is about fostering an environment where different perspectives can harmonize to produce something truly meaningful.

I was born in Rio de Janeiro (RJ) and raised in Baixada Fluminense, witnessing my parents' journey from hardship to success. Unfortunately, I had a difficult relationship with them, especially my progenitor, who was often aggressive. At 20, I left my progenitor home in Vila Velha (ES) with 500 reais and moved to São Paulo (SP) with two friends I met online. Thankfully, they turned out to be wonderful people who supported me.

In São Paulo, I had the opportunity to grow professionally and meet incredible people who helped me along the way. In late 2019, I moved to Portugal, currently in Lisbon, where I continue to build my life with my chosen family (my friends), my three cats, who came with me from São Paulo, and my partner.

During my childhood, I moved around a lot due to the fact that my parents were in the military.

Work Experience

Lead-level Product Designer @ Medlify

March 2023
November 2024
A SaaS direct-to-consumer virtual health platform offering scalable, independent modules with integrations for pharmacy fulfillment, telehealth, payment, and diagnostic providers.

Contribution

  • Directed the creation of a comprehensive design system for Medlify’s platform and a major healthcare organizationssome text
    • Enabled consistent and adaptable designs across 4+ healthcare products
    • Supported a platform used by 1.3 million new U.S. users annually, improving access to digital healthcare resources
  • Collaborated with the Product Manager and cross-functional teams to design a scalable design system
  • Improved design efficiency by 57%, reducing average design time from 21 hours to 9 hours per project
  • Reduced design-related errors by 60%, improving overall product quality and streamlining development processes
  • Led user-centered design processes from concept to implementation, delivering high-quality designs for Medlify and its enterprise clients
  • Managed design workflows and priorities, overseeing timely project completion while aligning with business goals
  • Aligned design initiatives with strategic goals, collaborating with stakeholders (CEO and CPO), to enhance partnerships and deliver solutions that met business needs
  • Contributed to internal projects and collaborated with external partners

Skills

Testing, Stakeholder Management, Design Systems, Strategic Thinking, Project Management, Mobile Design, Attention to Detail, Data Privacy, Accessibility, From Scratch Development, Agile Methodologies, UX Design, Product Design, Design Documents, User-centered Design, Workload Prioritization, Problem Solving, Mockups, UI Design, Digital Designs, Design Thinking, User Experience (UX)

Industry Knowledge

Healthcare Integration, Electronic Health Records (EHR), Patient-Centric Design, U.S. Health Insurance Portability and Accountability Act (HIPAA), Emerging Trends, Startups, Business-to-Business-to-Consumer (B2B2C)

Senior Product Designer @ Talka.ai

November 2021
December 2022
A conversational intelligence platform that deciphers body language, facial expressions, gestures, and speech to provide insights aimed at enhancing communication and predicting business outcomes.

Contribution

  • Created a conversational intelligence platform from scratch, enabling product and marketing teams to make data-driven decisions
  • Conducted user research and interviews, integrating feedback to improve product designs
  • Developed wireframes and high-fidelity prototypes using Figma, enhancing design process efficiency
  • Collaborated with AI experts in Conversational AI and Speech, integrating cutting-edge technologies
  • Helped achieve recognition for Talka.ai, which was listed among CB Insights' 100 most promising AI companies globally in 2022/2023

Skills

Video Editing, Stakeholder Management, Strategic Thinking, Project Management, Intellectual Property, Compliance, Graphic Design, Attention to Detail, Data Privacy, From Scratch Development, Agile Methodologies, Process Design, UX Design, Product Design, Interaction Design, Workload Prioritization, Problem Solving, Data Utilization, Mockups, UI Design, Digital Designs, Timeline Management, Design Thinking, Logo Design, User Experience (UX), User Interviews

Industry Knowledge

Conversational AI, AI Integration, Data-Driven Decision Making, Speech Recognition Technology, Startups, Business-to-Business (B2B)

Senior Product Designer @ We Are Move

January 2021
November 2021
A company developing a machine-enabled tour operator platform that empowers travelers to customize their holiday experiences, breaking away from traditional static pre-packaged holidays.

Contribution

  • Designed a real-time vacation booking tool that scanned flights and hotels worldwide, presenting users with optimal offers at the best prices
  • Improved booking rates through optimized user journeys and intuitive design
  • Led UX/UI enhancements and rebranding efforts, resulting in a stronger brand identity and improved user recognition across key platforms
  • Collaborated with partners like Aegean, Travelcheck, and SkyMax to deliver high quality projects, improving client satisfaction and user engagement
  • Presented design proposals to cross-functional teams, enhancing stakeholder engagement

Skills

Testing, Video Editing, Strategic Thinking, Mobile Design, Graphic Design, Attention to Detail, Data Privacy, Partner Collaborations, Agile Methodologies, UX Design, Product Design, User-centered Design, Interaction Design, Problem Solving, Mockups, UI Design, Digital Designs, Design Thinking, User Experience (UX)

Industry Knowledge

Booking Systems, Global Distribution Systems (GDS), Dynamic Pricing, Travel Regulations, Travel Systems, Emerging Trends, Cultural Sensitivity, Real-Time Data Integration, Travel Planning and Management, Startups, Business-to-Consumer (B2C)

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References

Felipe Accorsi

Managed Lui direclty
@
BV Bank

Lui was part of one of my teams where she played a great role in the bank's main product. She was always very curious, close and connected with the team, she was always looking for solutions and the best way to design and defend her points of view.

Her great qualifications are linked to UX and UI design, motion design, organization of complex contexts, among others. Always happy and with a smile on her face, she infects the team with a good culture of sharing. I would like to have her on my team again.

— Written on a recommendation letter

Rafael Mathias

Managed Lui direclty
@
Shell Brazil / Raízen

As a Product Designer, she was able to analyze the journey of gas station users and propose solutions to improve the customer fueling experience here in Brazil, showing seniority through all stages of the project. She also created data monitoring panels and a performance monitoring tool for each of our retail partners, that were highly praised by everyone in the company.

It would be a pleasure to work again with Lui on any project.

— Written on a recommendation letter

Luiz Fernando Pilz

Managed Lui direclty
@
Mezocubo

Lui is an excellent professional, doing everything very quickly and creatively. Keeps attention to detail, widening scope possibilities, knows how to receive feedback and is very proactive. In addition to all these qualities, she is always ready to help and learn.

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Certifications

Artificial Intelligence Micro-Certification (AIC)™️

Product School
Issued
Feb 2025
Credential ID
cert_3xvdv4h1
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Masterclass Certificate: Accessible and Inclusive Design Patterns

IxDF - Interaction Design Foundation
Issued
Feb 2025
Credential ID
Show credential
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