Introduction

Product Designer with 10+ years of experience, currently based in Lisbon (Portugal). My journey has taken me through many industries, such as AI, healthcare, and finance. Designing experiences for web and mobile, collaborating with teams of all sizes. From startups to global corporations.

Currently, I’m independently building Roopzy, a web and mobile app designed to streamline scheduling and availability management for service-based businesses.

My approach to design is rooted in curiosity and a deep commitment to diversity. I believe the best solutions come from exploring new ideas, always with a focus on creating accessible, inclusive and impactful experiences. My design philosophy is about fostering an environment where different perspectives can harmonize to produce something truly meaningful.

I was born in Rio de Janeiro (RJ) and raised in Baixada Fluminense, witnessing my parents' journey from hardship to success. Unfortunately, I had a difficult relationship with them, especially my progenitor, who was often aggressive. At 20, I left my progenitor home in Vila Velha (ES) with 500 reais and moved to São Paulo (SP) with two friends I met online. Thankfully, they turned out to be wonderful people who supported me.

In São Paulo, I had the opportunity to grow professionally and meet incredible people who helped me along the way. In late 2019, I moved to Portugal, currently in Lisbon, where I continue to build my life with my chosen family (my friends), my three cats, who came with me from São Paulo, and my partner.

During my childhood, I moved around a lot due to the fact that my parents were in the military.

Work Experience

Senior Product Designer, Account & Payments @ Kaizen Gaming

Feb 2025
—
Present
Kaizen Gaming is a leading GameTech company operating the Betano and Stoiximan brands across multiple markets. I work within the Accounts & Payments team, mainly focused on improving payment experiences for our users.

Contribution

  • Identified a bottleneck in asset delivery and built Figma API automation to export design assets in multiple formats and resolutions, significantly reducing manual steps and speeding up handoff to engineers and stakeholders
  • Collaborating across product, tech, and compliance teams to design payment experiences that are technically feasible, locally compliant, and user friendly across multiple markets
  • Navigating complex tickets by unpacking edge cases, goals, and interdependencies, bringing clarity to requirements early in the process
  • Creating internal systems and documentation that streamline workflows, support scalability, and improve collaboration within the product and design org
  • Documenting UX decisions and design intent in ways that reduce communication friction and support faster decision-making across disciplines

Lead-level Product Designer @ Medlify

March 2023
—
November 2024
A SaaS direct-to-consumer virtual health platform offering scalable, independent modules with integrations for pharmacy fulfillment, telehealth, payment, and diagnostic providers.

Contribution

  • Directed the creation of a comprehensive design system for Medlify’s platform and a major healthcare organizationssome text
    • Enabled consistent and adaptable designs across 4+ healthcare products
    • Supported a platform used by 1.3 million new U.S. users annually, improving access to digital healthcare resources
  • Collaborated with the Product Manager and cross-functional teams to design a scalable design system
  • Improved design efficiency by 57%, reducing average design time from 21 hours to 9 hours per project
  • Reduced design-related errors by 60%, improving overall product quality and streamlining development processes
  • Led user-centered design processes from concept to implementation, delivering high-quality designs for Medlify and its enterprise clients
  • Managed design workflows and priorities, overseeing timely project completion while aligning with business goals
  • Aligned design initiatives with strategic goals, collaborating with stakeholders (CEO and CPO), to enhance partnerships and deliver solutions that met business needs
  • Contributed to internal projects and collaborated with external partners

Senior Product Designer @ Talka.ai

November 2021
—
December 2022
A conversational intelligence platform that deciphers body language, facial expressions, gestures, and speech to provide insights aimed at enhancing communication and predicting business outcomes.

Contribution

  • Created a conversational intelligence platform from scratch, enabling product and marketing teams to make data-driven decisions
  • Conducted user research and interviews, integrating feedback to improve product designs
  • Developed wireframes and high-fidelity prototypes using Figma, enhancing design process efficiency
  • Collaborated with AI experts in Conversational AI and Speech, integrating cutting-edge technologies
  • Helped achieve recognition for Talka.ai, which was listed among CB Insights' 100 most promising AI companies globally in 2022/2023
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References

Lui was part of one of my teams where she played a great role in the bank's main product. She was always very curious, close and connected with the team, she was always looking for solutions and the best way to design and defend her points of view.

Her great qualifications are linked to UX and UI design, motion design, organization of complex contexts, among others. Always happy and with a smile on her face, she infects the team with a good culture of sharing. I would like to have her on my team again.

— Written on a recommendation letter

Felipe Accorsi

Managed Lui direclty
@
BV Bank

As a Product Designer, she was able to analyze the journey of gas station users and propose solutions to improve the customer fueling experience here in Brazil, showing seniority through all stages of the project. She also created data monitoring panels and a performance monitoring tool for each of our retail partners, that were highly praised by everyone in the company.

It would be a pleasure to work again with Lui on any project.

— Written on a recommendation letter

Rafael Mathias

Managed Lui direclty
@
Shell Brazil / Raízen

Lui is an excellent professional, doing everything very quickly and creatively. Keeps attention to detail, widening scope possibilities, knows how to receive feedback and is very proactive. In addition to all these qualities, she is always ready to help and learn.

Luiz Fernando Pilz

Managed Lui direclty
@
Mezocubo
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Certifications

Design for the 21st Century with Don Norman

IxDF - Interaction Design Foundation
Issued
Mar 2025
Credential ID
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AI for Designers

IxDF - Interaction Design Foundation
Issued
Mar 2025
Credential ID
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Anti-Money Laundering Fundamentals

Kaizen Gaming
Issued
Feb 2025
Credential ID
888adb8c117abbf7
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