Introduction

This project focused on improving the gas station finder, making it easier for users to locate nearby stations, access real-time availability, and simplify their journey. Enhancements aimed to simplify navigation, reduce search time, and integrate promotions for better convenience and engagement.

I created high-fidelity designs aligned with Shell's brand, maintained a style guide for consistency, and collaborated closely with developers to ensure seamless implementation of the new features.
*Some details have been altered or fictionalized to protect client confidentiality while preserving the core insights and design process.

Action-Oriented Process

User Research & Analysis

I conducted targeted competitive research and engaged in discussions with key stakeholders to identify the main pain points and opportunities for improvement.

Design & Development

Based on research findings, I designed improvements for the gas station finder, enhancing intuitive navigation, real-time availability, and location-based promotions.

Collaboration & Iteration

Working closely with developers, I ensured that the designs were implemented accurately. Through continuous testing and iteration, the app was refined to meet high standards of usability and performance.

Product Showcase

* The designs were originally created in Portuguese and have been translated into English to ensure clear understanding for a wider audience.

Pedro Caluzni

Worked with Lui @ Shell Brazil / Raízen

I highly recommend Lui for her exceptional creativity, dedication, and collaborative spirit. She is not only hands-on and solution-oriented but also generous in sharing her knowledge.

Lui is always at the forefront of innovative design practices, adeptly navigating challenges with a keen understanding of User-Centered Design, Data-Driven Decisions, and User Research. Her advocacy for accessibility is particularly noteworthy.

Success Metrics & Outcomes

30%

Boost in User Engagement

Post-implementation, user engagement with the Shell Box app's promotional offers increased by 30%, driven by intuitive navigation and personalized features tailored to user behavior.

Elevated User Satisfaction

User feedback highlighted significant improvements in the app's usability and the relevance of the new features, leading to a noticeable uptick in overall satisfaction.

Consistent Brand Identity

The updated style guide ensured a cohesive and consistent brand experience across all digital touchpoints, reinforcing brand recognition and trust among users.

Expansive Nationwide Availability

Nationwide reach with Shell Box payments available at 3,500 gas stations and 500 Shell Select convenience stores across Brazil.
Addressing Potential Concerns
  • Usability: The app's user-centered design approach effectively addressed and resolved usability challenges, ensuring a smooth and intuitive experience for all users.
  • Consistency: Maintaining a comprehensive style guide was pivotal in delivering a consistent design across platforms, enhancing the user experience and brand continuity.
Additional Insights

Visual Explorations

High-fidelity prototype/aimation created with Flinto.

Visual Explorations

Concept exploration created with Flinto.

Work impact

The redesign of the Shell Box app was a resounding success, resulting in a significantly improved user experience that not only met but exceeded user expectations. The app's new features and intuitive design led to a 30% increase in user engagement and higher conversion rates for in-app transactions, directly contributing to Shell's revenue growth.

Usefull links:

Shell Box

Other Case Studies

Talka.ai

Insights AI Platform ➔

Most promising AI companies by CB Insights in 2022/2023

B2B

Zero-to-One

MEdlify

Pulse Design System ➔

Supported a platform used by 1.3 million new U.S. users annually

B2B2C

Zero-to-One

Kaizen Gaming

Optimizing registration flow ➔

A complete research-driven assessment to usability and design about Betano

Design assessment

Hired