Introduction

Problem Statement

As Medlify continues to grow and expand its offerings, it became clear that the brand identity needed to evolve to truly capture the full scope of our innovative approach to virtual healthcare. While the existing logo served well in establishing initial brand recognition, it no longer adequately represented the breadth of Medlify's services or the dynamic, future-focused nature of the company.

This logo redesign is just the first phase in a comprehensive rebranding effort aimed at aligning all aspects of our visual and verbal identity with Medlify's core values and strategic vision.

*Some details have been altered or fictionalized to protect client confidentiality while preserving the core insights and design process.