Work Experience

Lead-level Product Designer @ Medlify

March 2023
—
November 2024
A SaaS direct-to-consumer virtual health platform offering scalable, independent modules with integrations for pharmacy fulfillment, telehealth, payment, and diagnostic providers.

Contribution

  • Directed the creation of a comprehensive design system for Medlify’s platform and a major healthcare organizationssome text
    • Enabled consistent and adaptable designs across 4+ healthcare products
    • Supported a platform used by 1.3 million new U.S. users annually, improving access to digital healthcare resources
  • Collaborated with the Product Manager and cross-functional teams to design a scalable design system
  • Improved design efficiency by 57%, reducing average design time from 21 hours to 9 hours per project
  • Reduced design-related errors by 60%, improving overall product quality and streamlining development processes
  • Led user-centered design processes from concept to implementation, delivering high-quality designs for Medlify and its enterprise clients
  • Managed design workflows and priorities, overseeing timely project completion while aligning with business goals
  • Aligned design initiatives with strategic goals, collaborating with stakeholders (CEO and CPO), to enhance partnerships and deliver solutions that met business needs
  • Contributed to internal projects and collaborated with external partners

Skills

Testing, Stakeholder Management, Design Systems, Strategic Thinking, Project Management, Mobile Design, Attention to Detail, Data Privacy, Accessibility, From Scratch Development, Agile Methodologies, UX Design, Product Design, Design Documents, User-centered Design, Workload Prioritization, Problem Solving, Mockups, UI Design, Digital Designs, Design Thinking, User Experience (UX)

Industry Knowledge

Healthcare Integration, Electronic Health Records (EHR), Patient-Centric Design, U.S. Health Insurance Portability and Accountability Act (HIPAA), Emerging Trends, Startups, Business-to-Business-to-Consumer (B2B2C)

Senior Product Designer @ Talka.ai

November 2021
—
December 2022
A conversational intelligence platform that deciphers body language, facial expressions, gestures, and speech to provide insights aimed at enhancing communication and predicting business outcomes.

Contribution

  • Created a conversational intelligence platform from scratch, enabling product and marketing teams to make data-driven decisions
  • Conducted user research and interviews, integrating feedback to improve product designs
  • Developed wireframes and high-fidelity prototypes using Figma, enhancing design process efficiency
  • Collaborated with AI experts in Conversational AI and Speech, integrating cutting-edge technologies
  • Helped achieve recognition for Talka.ai, which was listed among CB Insights' 100 most promising AI companies globally in 2022/2023

Skills

Video Editing, Stakeholder Management, Strategic Thinking, Project Management, Intellectual Property, Compliance, Graphic Design, Attention to Detail, Data Privacy, From Scratch Development, Agile Methodologies, Process Design, UX Design, Product Design, Interaction Design, Workload Prioritization, Problem Solving, Data Utilization, Mockups, UI Design, Digital Designs, Timeline Management, Design Thinking, Logo Design, User Experience (UX), User Interviews

Industry Knowledge

Conversational AI, AI Integration, Data-Driven Decision Making, Speech Recognition Technology, Startups, Business-to-Business (B2B)

Senior Product Designer @ We Are Move

January 2021
—
November 2021
A company developing a machine-enabled tour operator platform that empowers travelers to customize their holiday experiences, breaking away from traditional static pre-packaged holidays.

Contribution

  • Designed a real-time vacation booking tool that scanned flights and hotels worldwide, presenting users with optimal offers at the best prices
  • Improved booking rates through optimized user journeys and intuitive design
  • Led UX/UI enhancements and rebranding efforts, resulting in a stronger brand identity and improved user recognition across key platforms
  • Collaborated with partners like Aegean, Travelcheck, and SkyMax to deliver high quality projects, improving client satisfaction and user engagement
  • Presented design proposals to cross-functional teams, enhancing stakeholder engagement

Skills

Testing, Video Editing, Strategic Thinking, Mobile Design, Graphic Design, Attention to Detail, Data Privacy, Partner Collaborations, Agile Methodologies, UX Design, Product Design, User-centered Design, Interaction Design, Problem Solving, Mockups, UI Design, Digital Designs, Design Thinking, User Experience (UX)

Industry Knowledge

Booking Systems, Global Distribution Systems (GDS), Dynamic Pricing, Travel Regulations, Travel Systems, Emerging Trends, Cultural Sensitivity, Real-Time Data Integration, Travel Planning and Management, Startups, Business-to-Consumer (B2C)

Senior Product Designer, R&D @ OutSystems

July 2020
—
December 2020
A leading low-code application development platform that enables enterprises to rapidly build, deploy, and manage custom applications with minimal coding.

Contribution

  • Designed sample apps showcasing OutSystems' capabilities, aiding clients in rapid prototyping
  • Supported customers with customizable samples, enhancing design flexibility and enabling faster prototyping for various client needs
  • Streamlined design customization processes, reducing client adaptation time

Skills

Testing, Strategic Thinking, Mobile Design, Attention to Detail, Data Privacy, Agile Methodologies, Process Design, UX Design, Product Design, Design Documents, User-centered Design, Interaction Design, Problem Solving, Data Utilization, Communication skills, Mockups, UI Design, Digital Designs, Design Thinking, User Experience (UX), User Interviews

Industry Knowledge

Low-Code Development, Application Templates, Agile Software Development, Quantitative Data, Business-to-Business (B2B)

Senior Product Designer, Vehicle Financing Squad @ Votorantim Bank

March 2019
—
October 2019
The seventh-largest bank in Brazil, operating across wholesale, retail, treasury, asset management, and brokerage sectors, offering a range of financial services.

Contribution

  • Redesigned the financing simulation process with a team of designers and researchers, resulting in a 20% increase in completed transactions
  • Developed a self-care app for clients, enhancing user accessibility and satisfaction
  • Improved operational efficiency for bank financing retailers and sellers, simplifying internal processes and reducing turnaround time for financing applications
  • Created design specifications, wireframes, and prototypes, facilitating seamless development
  • Mentored junior designers, enhancing team skills and contributing to overall design quality and collaboration

Skills

Testing, Team Collaboration, Agile Software Development, Quantitative Data, Stakeholder Management, Strategic Thinking, Risk Mitigation, Mobile Design, Attention to Detail, Data Privacy, Agile Methodologies, Process Design, UX Design, Product Design, Design Documents, User-centered Design, Interaction Design, Problem Solving, Customer Segmentation, Data Utilization, Communication skills, FinTech, Mockups, UI Design, Digital Designs, Design Thinking, User Experience (UX), User Interviews

Industry Knowledge

Vehicle Financing, Credit Risk Assessment, Payments, Wealth Management Services, Safety Protocols, Customer Disputes, FinTech Integration, Financial Regulations, Internet Banking, Regulatory Compliance, Automotive Finance, Banking, Contract Law, Loan Servicing, Loan Origination, Interest Rate Calculation, Legal Risk Assessment, Emerging Trends, Business-to-Business (B2B), Business-to-Consumer (B2C)

Senior Product Designer, Innovation Team, Raízen @ Shell Brazil

September 2018
—
March 2019
Shell Brazil collaborates with Raízen, a joint venture with Cosan, managing Shell’s fuel distribution, 7,000+ service stations, and renewable energy projects across Brazil. Raízen is an integrated energy company in Brazil, producing ethanol, sugar, and bioenergy, and distributing fuels through the Shell brand in Brazil, Argentina, and Paraguay.

Contribution

  • Redesigned key features of the Shell Box app, resulting in a 30% increase in user engagement
  • Designed a Gas Station Management Dashboard called Shell Box Business Portal, reducing routine task time by 25%
  • Conducted user research and testing, improving user satisfaction and usability
  • Maintained the company style guide, ensuring consistency across platforms

Skills

Payments, Testing, Safety Protocols, Agile Software Development, Regulatory Compliance, Quantitative Data, Stakeholder Management, Design Systems, Strategic Thinking, Mobile Design, Attention to Detail, Data Privacy, Legal Compliance, Agile Methodologies, Process Design, UX Design, Product Design, Design Documents, User-centered Design, Interaction Design, Problem Solving, Data Utilization, Communication skills, Mockups, UI Design, Digital Designs, Design Thinking, User Experience (UX), User Interviews

Industry Knowledge

Oil and Gas Operations, Renewable Energy, Sustainability, Emergency Response Planning, Environmental Regulations, Corporate Governance, Digital Transformation, Energy Sector Compliance, Health Safety and Environment (HSE), Emerging Trends, Business-to-Business (B2B), Business-to-Consumer (B2C)

Product Manager @ influu

December 2017
—
May 2018
A Brazilian influencer marketing agency connecting brands with digital influencers to create impactful marketing campaigns across social media platforms.

Contribution

  • Developed the product roadmap and strategy for an influencer marketing platform
  • Managed product backlog, prioritizing features based on business value and user feedback
  • Analyzed key performance indicators (KPIs), identifying opportunities for improvement
  • Collaborated with cross-functional teams to ensure timely product releases

Skills

Testing, Strategic Thinking, Project Management, Attention to Detail, Agile Methodologies, Process Design, UX Design, User-centered Design, Workload Prioritization, Problem Solving, Communication skills, Mockups, Digital Designs, Timeline Management, Design Thinking, User Experience (UX)

Industry Knowledge

Influencer Marketing, Social Media Campaigns, Digital Marketing, Startups, Emerging Trends, Business-to-Business (B2B)

UX/UI Designer @ influu

April 2016
—
December 2017
A Brazilian influencer marketing agency connecting brands with digital influencers to create impactful marketing campaigns across social media platforms.

Contribution

  • Designed user interfaces for the influencer marketing platform, enhancing usability
  • Conducted user research and usability testing, improving user experience by 15%
  • Created wireframes, prototypes, and high-fidelity designs, improving the design process
  • Developed prototypes, turning design concepts into functional testing products
  • Contributed to marketing efforts by designing promotional materials and graphics
  • Created brand identity, establishing a cohesive and impactful visual presence

Skills

Testing, Strategic Thinking, Project Management, Attention to Detail, Agile Methodologies, Process Design, UX Design, User-centered Design, Workload Prioritization, Problem Solving, Communication skills, Mockups, Digital Designs, Timeline Management, Design Thinking, User Experience (UX)

Industry Knowledge

Influencer Marketing, Social Media Campaigns, Digital Marketing, Startups, Emerging Trends, Business-to-Business (B2B)

UX/UI Designer, Frontend Developer and Illustrator @ Mezocubo

July 2014
—
April 2016
Formerly a São Paulo-based agency, it initially focused on developing and designing applications for both clients and their own projects. Over time, its services expanded to include marketing solutions.

Contribution

  • Designed user interfaces for web and mobile applications, focusing on usability
  • Conducted user research and testing to refine designs based on feedback, leading to improved user satisfaction and product usability
  • Created wireframes, prototypes, and high-fidelity designs, speeding up approval times and improving collaboration
  • Worked closely with developers to ensure precise implementation, reducing design errors and rework
  • Built responsive web applications using HTML, CSS, JavaScript, and jQuery, resulting in seamless performance across multiple devices
  • Produced illustrations and graphics that enhanced the user interface and contributed to a cohesive brand experience

Skills

Testing, HTML5, Video Editing, JavaScript, Social Media, Strategic Thinking, Digital Marketing, Illustration, Cascading Style Sheets (CSS), Mobile Design, Attention to Detail, From Scratch Development, Agile Methodologies, UX Design, Product Design, User-centered Design, Branding & Identity, Interaction Design, Workload Prioritization, Problem Solving, Communication skills, Mockups, HTML, UI Design, Digital Designs, Creative Writing, Design Thinking, Logo Design, User Experience (UX)

Industry Knowledge

Web and Mobile Development, Version Control Systems, Startups, Emerging Trends, Business-to-Business (B2B), Business-to-Consumer (B2C)

Post Producer @ Cordel Imagens

July 2013
—
July 2014
A photography company in São Paulo that specialized in capturing visual stories through professional photography services before it closed down.

Contribution

  • Managed image production for advertising, marketing, and editorial content, ensuring on-time delivery and alignment with client expectations
  • Assisted photographers with equipment, editing, and technical setups, improving efficiency during shoots
  • Coordinated production with art directors, stylists, and photographers to meet project objectives, leading to consistent, high-quality outcomes
  • Retouched and edited photos to improve quality, ensuring they met client standards

Skills

Video Editing, Photo Editing and Retouching, Social Media, Attention to Detail

Industry Knowledge

Production Coordination, Advertising, Marketing, Editorial Content, Business-to-Business (B2B)