Lui Spadarotto
Lui Spadarotto

Work experience

Building digital products used by millions. The roles, responsibilities, and teams behind the work.

Kaizen Gaming

Senior Product Designer, Account & Payments @ Kaizen Gaming

Feb 2025
to
Present
Leading design across Payments within the Accounts & Payments design team, shaping multi-market flows and supporting regulatory alignment. Partnering with Product, Compliance, and Engineering to balance UX quality with legal and technical constraints.
  • Owned end-to-end UX for complex Payments initiatives across markets, adapting flows to local compliance and PSP constraints while maintaining a coherent global pattern language;
  • Led work on high-complexity management spaces such as Card Management and Bank Management, with recognized architectural thinking beyond feature-level execution;
  • Built and maintained a Payments Knowledge Hub in Confluence to document flows, terminology, decision logic, and edge cases, creating a shared source of truth and reducing repeated clarification cycles;
  • Contributed to the evolution of design-system structure, naming, traceability, and theming foundations, including audit tooling that improved governance and scalability across product areas;
  • Supported measurable business impact across Payments, including deposit conversion gains, reduced time-to-deposit, stronger withdrawal performance, improved instant-withdrawal efficiency, and lower payment-related contactability.

Medlify

Lead Product Designer @ Medlify

March 2023
to
November 2024
Led UX systems for modular healthcare platforms, including Versalie™ by Kenvue (formerly Johnson & Johnson Consumer Inc.), a menopause support and education platform serving 1.3M+ U.S. users annually. Focused on regulatory compliance, product flexibility, and operational scalability across multiple clients.
  • Built and scaled a white-label design system across 4+ products, improving delivery speed by 57% and reducing design errors by 60%;
  • Led end-to-end UX design for consumer and enterprise healthcare platforms, aligning with C-level strategy and regulatory requirements;
  • Contributed to Versalie™ design system, supporting menopause education, curated product shopping, and access to trained specialists.

Talka.ai

Lead Product Designer @ Talka.ai

November 2021
to
December 2022
Designed and launched Talka.ai — an AI-driven platform for communication insights — from 0 to 1. Led the UX direction and product foundations in a fast-moving startup, aligning continuous discovery with engineering and AI research.
  • Led UX strategy and design architecture for Talka.ai’s first product version, aligning vision with technical feasibility in a fast-paced AI startup;
  • Collaborated with AI specialists to turn behavioral insights into functional, human-centered interfaces;
  • Embedded lean research into rapid iteration cycles, contributing to Talka.ai’s inclusion in CB Insights’ Jan 2023 AI 100 list.

We Are Move

Senior Product Designer @ We Are Move

January 2021
to
November 2021
Contributed to UX flows and brand evolution for HolidayFinder, a travel platform by We Are Move unifying flights and hotels in one interface. Also designed for partners like Aegean, Travelcheck, and SkyMax, with a focus on personalization and cross-brand consistency.
  • Designed a real-time booking engine with dynamic pricing and optimized user journeys, improving booking rates and usability across platforms;
  •  Contributed to rebranding initiatives and presented design proposals to cross-functional teams, enhancing stakeholder alignment and recognition;
  • Helped shape a platform that offers 28M+ travel combinations, serves 2M users annually, and saves 200K+ hours of search time.

OutSystems

Senior Product Designer, R&D @ OutSystems

July 2020
to
December 2020
Created design assets and templates that helped enterprise teams prototype faster and adopt low-code tooling effectively.
  • Designed reusable app templates that scaled across customer segments;
  • Streamlined UX guidance and design support for dev teams and enablement;
  • Improved consistency in enterprise product delivery through shared patterns.

Votorantim Bank

Senior Product Designer, Vehicle Financing Squad @ Votorantim Bank

March 2019
to
October 2019
Improved B2B and B2C financing experiences by aligning UX with operational efficiency, compliance, and retail needs.
  • Redesigned simulation flows, increasing completion rates by 20%;
  • Designed a self-service app to enhance accessibility and reduce support load;
  • Simplified retailer workflows and sped up loan approval cycles;
  • Improved operational efficiency for bank financing retailers and sellers, simplifying internal processes;
  • Mentored junior designers, enhancing team skills and contributing to overall design quality and collaboration.

Shell Brazil

Senior Product Designer, Innovation Team, Raízen @ Shell Brazil

September 2018
to
March 2019
Designed for Shell's fuel and convenience retail operations in partnership with Raízen, covering 3,500 gas stations and 500 Shell Select stores across Brazil. Focused on digital engagement, operational tools, and platform consistency.
  • Redesigned Shell Box features, boosting in-app adoption and engagement;
  • Built a management dashboard for retailers, reducing routine task time by 25%;
  • Conducted user research and maintained design standards across mobile and B2B tools.

influu

Product Manager @ influu

December 2017
to
May 2018
Owned product direction for an influencer marketing platform, bridging user insight with execution in a fast-paced startup.
  • Defined roadmap, prioritized backlog, and aligned delivery with business needs;
  • Tracked KPIs and behavioral data to drive iteration and feature focus;
  • Introduced planning processes that improved cross-functional clarity and reduced rework.

influu

UX/UI Designer @ influu

April 2016
to
December 2017
Designed campaign and platform experiences for creators and brands, aligning usability with a unified brand presence across product and marketing.
  • Conducted user research and testing to improve experience across creator workflows;
  • Designed and prototyped flows from early concepts to high-fidelity UIs for validation;
  • Developed prototypes, turning design concepts into functional testing products;
  • Created the visual identity and led its application across product and marketing assets.

Mezocubo

UX/UI Designer, Frontend Developer and Illustrator @ Mezocubo

July 2014
to
April 2016
Worked at a hybrid agency focused on building custom web/mobile apps and marketing solutions. Combined design, code, and illustration to deliver cohesive digital products across client and internal projects.
  • Designed and developed responsive apps;
  • Conducted user research and testing to refine flows and improve usability;
  • Created wireframes, high-fidelity UIs, and illustrations to align product and brand touchpoints.

Cordel Imagens

Post Producer @ Cordel Imagens

July 2013
to
July 2014
Managed production and post for editorial and commercial content.
  • Handled retouching, editing, and logistics for ad and editorial shoots;
  • Improved on-site production workflows through cross-role coordination;
  • Ensured alignment between client expectations and final visual output.

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