Designing for the parts most people never see – but feel

I work on products with layers, regulations, transactions, and trust

Featured Work

A curated view of my most impactful work 🚧

Recent articles

What others say

Feedback I’ve received along the way

Tomás Correia Amaro

Worked with Lui
@
Medlify

Lui is the most resourceful and technically advanced Lead Product Designer ever.

Her understanding of the SDLC and logical thinking expose her engineering background. These skills are essential but rare at a time when the roles in software development are expected to collaborate and communicate in very similar language.

I wish I could work with Lui all my career, but I'm sure she will fly to heights bigger than myself one day.

Nicolas Pereira

Worked with Lui
@
BV Bank

I met Lui at BV bank, she arrived as Product Designer to work in the vehicles and insurance squad. The challenge was huge as there were several initiatives going on in parallel and she arrived organizing the projects, helping the POs prioritize the workflow and documenting the deliverables.

Lui is an extremely agile, creative and skilled person with design tools, she manages to resolve things very quickly. Besides being an empathetic, transparent, partner and dedicated person.

Rafael Mathias

Managed Lui direclty
@
Shell Brazil / Raízen

As a Product Designer, she was able to analyze the journey of gas station users and propose solutions to improve the customer fueling experience here in Brazil, showing seniority through all stages of the project. She also created data monitoring panels and a performance monitoring tool for each of our retail partners, that were highly praised by everyone in the company.

It would be a pleasure to work again with Lui on any project.

— Written on a recommendation letter

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F.A.Q

"Do you work with Figma / design systems / code?"

Yes. I use Figma daily, and I’m comfortable creating, scaling, and maintaining design systems. I’ve worked across local and white-label systems. I also use code when it helps test behaviors or communicate better with devs. But tools are just tools.

"What kind of environment do you thrive in?"

One where people listen more than they perform. Where design is collaborative, but not a popularity contest. Where there’s room to think before reacting, and difference is seen as strength, not friction.

"Why would you want to work with our company?"

Because I still believe good design can reduce harm, create clarity, and make systems more livable. Mostly, though, I want to work with people who value clarity, care, and thoughtful disagreement. Also? Life is expensive. Let’s be honest about that too.

"How do you handle feedback?"

I welcome it, especially when it’s about decisions and tradeoffs, not just UI details. I also give feedback early and kindly. I’d rather support alignment than fix silence after the fact.

I might not speak or work the way you do, and that’s okay!

I thrive in teams that listen to understand, not just respond.
If that sounds like you, let’s connect.

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