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Holiday Finder

Holiday Finder: One Platform, 28M+ Travel Possibilities

B2C, DTC · TravelTech · Booking Platform

Holiday Finder’s Hebrew homepage with a right-to-left trip search form, filter chips and hotel package cards.

The context

Designing seamless travel experiences across Europe and Israel.
Contributed to UX and brand evolution for Holiday Finder, serving 2M+ annual users across flight and hotel bookings — with partnerships including Aegean, SkyMax, Travelcheck, and others.

Holiday Finder is a travel booking platform by We Are Move, created to unify flights and hotels into one smooth, personalized experience. The platform powers over 28 million travel combinations, serves more than 2 million users annually, and helps travelers save over 200,000 hours in search time.

As part of the design team, I contributed to the UX strategy and brand evolution — focusing on clarity, speed, and consistency. I also worked on custom partner flows, including the travel package interface for Aegean Airlines, ensuring alignment with each partner’s identity while maintaining a unified system.

Highlights

Challenge

Users faced complex, fragmented experiences when booking multi-service travel.

Strategy

Simplify core journeys while building flexible UX for cross-brand use.

Execution

  • Designed a dynamic booking engine with personalized filters and real-time pricing
  • Contributed to a modular rebranding effort, scaling design across mobile and desktop
  • Supported partner-specific projects like Aegean’s travel packages

Impact

28M+

Travel combinations, served through dynamic search logic

2M+

Users annually, saving over 200K+ hours in search effort

16.3M

Passengers flew Aegean Airlines in 2024, where Aegean Travel Packages plays a key role in the digital journey

5+

Brand partners supported across the platform, including Aegean, SkyMax, Travelcheck, and others

What I Learned

This project taught me how to systems that flex across brands, teams, and business models. I saw firsthand how small UX decisions — like default sorting or visibility of filters — had significant impact at scale. It also strengthened my skill in balancing performance, design consistency, and business partnerships in fast-paced environments.

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